Thursday, August 15, 2013

Facebook reportedly testing its own mobile purchasing program

Purchasing stuff on mobile devices is very easy, between Amazon, PayPal, and Google. According to a report from All Things D, Facebook is trying to break into the market too.


Facebook's mobile payment system which is in a limited test right now, allows shoppers to make purchases with credit cards stored in their Facebook account. Some users already have this information in the system from buying Gifts and in-game purchases. The system uses one-click mobile paying, allowing users to pay without having to type in their info.purchases on its main desktop site, which require customers to have credit card information on file. A retail company called JackThreads is currently the only company to have its hands on the platform.


It's honestly not clear what Facebook will use this new payments platform for. Maybe they will incorporate mini-stores into retail Facebook pages, like American Eagle, and others. It will be very tough for Facebook to get users to hop onto the service, because everyone is already cozy with their favorite mobile payments solution.

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