Google Maps to Feature Advertisements in the near future

Google Maps will be getting in-app advertisements in the near future. “Relevant ads on the Google Maps app can now appear at the bottom of the screen after a user performs a search. They include a title, ad text, and a link to get directions. Users can tap or swipe upward to see more information,” says a post on the Google Inside AdWords blog.

For example, if you search for a gas station, Google might show a gas station that is two miles away first as an ad before showing the closer ones to you. The ads will show up on the app with a purple ticker, in order to separate them from regular search results. Google makes a buttload from advertising, and I'm surprised that ads haven't made it into Google Maps mobile sooner.